“Systems don’t truly evolve until they break.”
⚡ The Breaking Point
Our Economic History series pushed our production pipeline to its absolute limits. The challenge wasn’t just scale - it was speed at scale. 144 minutes of animation in 3 months meant our HEIST model needed to evolve or break. It did both.
🎯 The Innovation
We expanded the HEIST model to handle teams of 30+ people while maintaining its core DNA of decentralized, high-ownership tasks. The key was building slack into both ends of the pipeline:
- Flexible script revisions per scene
- Asset proxies for animation testing
- Style system decoupled from individual artists
- Parallel production tracks with buffer zones
⚙️ The Machine at 120%
The new pipeline looked like this:
- Scripts flow in waves, not blocks
- Proxy assets enable rapid shot planning
- Style guides replace individual oversight
- Multiple animation teams run in parallel
- Buffer zones absorb timing mismatches
🔥 Why It Works (Sort Of)
Traditional animation pipelines are built for perfection. We built for controlled chaos. The system could absorb script changes, artist swaps, and timing shifts - but at a cost. Some parts broke spectacularly:
- Storyboarding system collapsed under load
- Asset optimization fell behind animation needs
- Quality control became nearly impossible
But these failures taught us something crucial: our bottleneck had shifted from people to tools.
🚀 The Edge
- Scale without losing creative control
- Changes possible mid-production
- Decentralized team structure holds
- New speed records achieved
- First iteration pipeline emerged
🔥 The Cost
- Controlled chaos is still chaos
- System stability decreased
- Quality variance increased
- Tool limitations exposed
- Process documentation failed
✨ Impact
Economic History wasn’t just our biggest project - it was our chrysalis moment. We emerged with:
- Administrative systems for large teams
- Iteration pipelines (rough but working)
- Speed vs. quality balancing tools
- Clear view of software limitations
- Path toward custom tool development
Most importantly, it showed us what was next: we needed to build our own software. The commercial tools that served us well at smaller scales were now our biggest constraint.
🎨 The Team
Command & Strategy
- 🎬 Created & Executive Produced by: Ruwani Hettiarachchi & Geeshan Bandara
- 🎯 Director: Duval Weerakoon
- ✍️ Screenwriter & Research: Ruwani Hettiarachchi
Production Core
- ⚡ Unit Production Manager/1st AD: Liswith Obinamuni
- 🎯 Operations & Manpower/2nd AD: Maleeza Nicholas
- 🎙️ Narrator/Audio Editor: Delano Perera
- 🎨 Production Designer/Storyboard: Ashwitha De Mel
- 📊 Pipeline Manager: Kanishka Manoj
Research & Development
- 🔍 Assistant Researcher: Menasha Samaradiwakara
- 📈 Economic Research Team:
- Arutha
- Yolani Fernando
- Umesh Moramudali
- Rehana Thowfeek
- Rojie Ekanayake
Visual Development
- 🖌️ Lead Illustrator: Piyumi Senaviratne
- ✨ Illustrator: Mitara Koliyabandara
- 🎨 Communications Illustrator: Ravindu Sachinda
- 💫 Brand Design: Dhyresh Mendis
- ✂️ Editor/Post FX: Sandaruwan Senewirathna
Localization & Partners
- 🌏 Agency Partner: Mullenlowe Sri Lanka
- Nevinke Navaratne
- Janidu Siriwardena
- Brian Samuel
- Punith Gunasekara
- 🔊 Localization: Impact Labs Pvt Ltd.
- 📝 Sinhala: Prabhath Premarathne
- 📝 Tamil: Chandran Puvanesh
Animated by The Nescius
🔓 Unlocked Capabilities
- Large-scale production management
- Iteration at scale (with caveats)
- Proxy-based previsualization
- 120% speed potential (at a cost)
- Software development roadmap
Built at The Nescius 🎨